Informing Consumers About Health Care Quality: New Directions for Research and Action

Monday, December 11, 2000

7:30 - 8:30 a.m.: Registration and Continental Breakfast

8:30 - 8:45 a.m.: Welcome and Introduction
Haverford/Baccarat Meeting Rooms

Michael McMullan, M.B.A.
Acting Director, Center for Beneficiary Services,
Health Care Financing Administration

Gregg Meyer, M.D., M.Sc.
Director, Center for Quality Measurement and Improvement
Agency for Healthcare Research and Quality

• Open conference and welcome participants.
• Describe opportunities and challenges of communicating health care quality information to consumers.
• Review progress, new developments since December 1998 conference.
• Acknowledge conference sponsors, planning committee, and Work Group members.

8:45 - 9:30 a.m.: Overview of Conference Goals and Outcomes: A Proposed Agenda for Research and Action
Haverford/Baccarat Meeting Rooms

Dale Shaller, M.P.A.
Program Director
Quality Measurement Advisory Service

• Present conference objectives and desired outcomes.
• Describe and demonstrate the TalkingQuality Web site.
• Describe the Work Group's proposed Research and Action Agenda.
• Review conference agenda and logistics.

9:30 - 10:15 a.m.: Findings from the KFF/AHRQ National Survey on Americans as Health Care Consumers: An Update on the Role of Quality Information
Haverford/Baccarat Meeting Rooms

Mollyann Brodie, Ph.D., M.S.
Vice President, Public Opinion and Media Research
The Henry J. Kaiser Family Foundation (KFF)

• Present results of the national poll developed for this conference on consumer attitudes, preferences, and behaviors related to quality information.
• Compare and contrast poll results to the 1996 KFF/AHCPR poll.

10:15 - 10:30 a.m.: Break

10:30 - 11:45 a.m.: Panel Response to the National Poll Results: Implications for the Research and Action Agenda
Haverford/Baccarat Meeting Rooms

Carol Cronin, M.S.W. (Moderator)
Independent Consultant

Charles Inlander (Consumer Perspective)
President
People's Medical Society

Peter Lee, J.D. (Sponsor Perspective)
President and Chief Executive Officer
Pacific Business Group on Health

Sam Ho, M.D. (Plan/Provider Perspective)
Vice President and Corporate Medical Director
PacifiCare Health Systems, Inc.

• Each panelist will comment on the implications of the consumer poll findings for implementing elements of the Research and Action Agenda that directly relate to their respective roles.
• Suggest priorities and raise issues for further discussion.
• Engage all conference participants in discussion.

11:45 a.m. - 1:15 p.m.: Luncheon Address: Informing Consumers About Medical Errors and Patient Safety
Waterford/Lalique Meeting Rooms

Robert Galvin, M.D.
Director, Corporate Health Care and Medical Programs
General Electric Company

• Describe the origins and implications of the recent focus on patient safety and medical errors.
• Present a purchaser perspective on the issue of educating and motivating consumers to act on information related to patient safety, drawing on the experience and activities at General Electric, the LeapFrog Group, Institute of Medicine, and National Forum on Quality Measurement and Reporting.

1:15 - 2:45 p.m.: Concurrent Sessions, Round 1: Implementing Research and Action in the Four Consumer Sectors

• Break-outs will be organized around each of the four major consumer sectors, to address current status and future directions for research and action.
• Session leaders will be responsible for synthesizing and presenting the state-of-the-art according to the five major task areas of the Research and Action Agenda, as outlined in advance through a commissioned paper.
• A panel of discussants will offer comments on the paper from the perspective of information producers, receivers, and those being measured.
• Session participants will be engaged in a dialogue to identify and discuss specific implementation strategies, obstacles, opportunities, and priorities.
• Conference participants will be able to select two of the four sessions offered.

Session 1: Consumers Employed in the Public and Private Sectors
Old Georgetown Meeting Room

Suzanne Paranjpe, Ph.D. (Session Leader)
Senior Vice President
Greater Detroit Area Health Council

Discussants

Peter Benner, M.A. (Consumer)
Executive Director
AFSME Council 6 (Minnesota)

Christopher Queram, M.H.A. (Sponsor)
Chief Executive Officer
Employer Health Care Alliance Cooperative (Madison)

Robert Margolis, M.D. (Provider)
Chief Executive Officer and Managing Partner
HealthCare Partners Medical Group (California)

Session 2: Older Consumers
Congressional Meeting Room

Shoshanna Sofaer, Dr.P.H. (Session Leader)
Schering-Plough Professor of Health Policy
Baruch College, City University of New York

Discussants

Susan Kay (Consumer)
Project Manager, Coalition to Monitor Medicare Managed Care
Western Reserve Area Agency on Aging

Robert Adams, M.S.W. (Sponsor)
Project Officer, State Health Insurance Assistance Program Grant
Health Care Financing Administration

Kathryn Coltin, M.P.H. (Provider)
Director, External Quality and Data Initiatives
Harvard Pilgrim Health Care

Session 3: Consumers with Special Health Care Needs
Cabinet Meeting Room

Christina Bethell, Ph.D., M.P.H., M.B.A.
Senior Vice President, Research and Policy
Foundation for Accountability

Nora Wells, M.S.Ed. (Consumer)
National Coordinator of Research Activities
Family Voices

Alice Lind, R.N., M.P.H. (Sponsor)
Nurse Consultant Advisor, Quality Management
Washington State Medical Assistance Administration

Steven Christianson, D.O., M.M. (Provider)
Medical Director
Visiting Nurse Services of New York

Session 4: Consumers with Special Communication Needs
Judiciary Meeting Room

Christine Molnar, M.S. (Session Leader)
Director, Medicaid Managed Care Education Project
Community Service Society of New York

Janet Ohene-Frempong, M.P.H. (Consumer)
Director, Health Literacy Project
The Health Promotion Council, Inc.

David R. Nerenz, Ph.D. (Sponsor)
Professor, Institute for Managed Care
Michigan State University

Martha Jazo-Bajet, R.N., M.P.H. (Provider)
Preventive Services Manager
Community Health Group

2:45 - 3:00 p.m.: Break

3:00 - 4:30 p.m.: Concurrent Sessions, Round 2

4:30 - 5:00 p.m.: Break

5:00 - 7:00 p.m.: Reception
Waterford/Lalique Meeting Rooms

Tuesday, December 12, 2000

7:30 - 8:30 a.m.: Continental Breakfast

8:30 - 9:30 a.m.: The California Experience: A Case Study of the Research and Action Agenda in Practice
Haverford/Baccarat Meeting Rooms

Ann F. Monroe, M.A.
Director, Quality Initiative
California HealthCare Foundation

Session Goals

• Present experience to date with implementation of key components of the Research and Action Agenda in California (including the statewide consumer poll, education campaign, and quality measurement and reporting).
• Discuss issues and obstacles and lessons for other States.

9:30 - 10:45 a.m.: Plenary Panel: What Can We Learn from Social Marketing?
Haverford/Baccarat Meeting Rooms

Carol Schechter, M.A., M.P.H. (Moderator)
Vice President for Domestic Health Services
Academy for Educational Development

John Strand, M.Ed.
Vice President for Marketing and Communication Strategies
Academy for Educational Development

Lynne Doner, M.A.
Independent Consultant/Social Marketing Counselor

Peter Garrett
Senior Partner
Garrett Yu Hussein, LLC

• Examine social marketing approaches and how they can be applied to consumer health information goals.
• Examine examples of effective social marketing programs and their relevance to consumer information.
• Discuss implications for consumer health quality information efforts.

10:45 - 11:00 a.m.: Break

11:00 a.m. - 12:30 p.m.: Plenary Session: Session Leader Reports and Discussion
Haverford/Baccarat Meeting Rooms

Ian Morrison, Ph.D., M.A. (Facilitator)*
Consultant and Health Care Futurist
Institute for the Future

Session Goals

• Break-out session leaders will report on the issues and recommendations discussed in their respective sessions.
• Open, facilitated discussion of priorities and next steps.

12:30 - 1:45 p.m.: Luncheon Address: Consumer Information and the Future of the American Health Care System
Waterford/Lalique Meeting Rooms

Ian Morrison, Ph.D., M.A.
Consultant and Health Care Futurist

• Relate overall conference themes and session summary points to larger trends toward consumerism and information technology in health care.
• Motivate, inspire participants to take action.

1:45 - 2:00 p.m.: Closing Remarks: Moving the Agenda Forward
Waterford/Lalique Meeting Rooms

Ed Flynn
U.S. Office of Personnel Management

Session Goals

• Conference wrap-up.
• Outline of next steps.
• Final acknowledgements.

2:00 p.m.: Adjourn

*The conference organizers would like to thank Pfizer, Inc. for their generous support of this session.

Current as of January 2001