Table 2. Action Priorities

Task 1: Educate and Motivate Consumers to Use Quality Information

• Develop and implement a comprehensive, national consumer education campaign to raise public awareness about the importance of quality and motivate consumer demand for quality information.
• Conduct educational efforts aimed at key stakeholder groups to inform them of the same issues we seek to communicate to consumers so that they can support and reinforce the educational process.

Task 2: Improve the Supply and Delivery of Consumer-Oriented Quality Information

• Create an information exchange/clearinghouse resource to actively monitor, inventory, and disseminate best practices, research findings, resources for implementation, etc.

Task 3: Develop Consumer-Oriented Quality Measures

• Reward investment in the underlying information system infrastructure of health plans and providers in order to improve the efficiency and effectiveness of quality measurement.
• Encourage leading national health information initiatives to reach consensus on a set of standardized quality indicators that are salient to consumers, with the understanding that this set may evolve over time.

Task 4: Identify the Market Characteristics and Purchasing Strategies that Support Consumer Use of Quality Information

N/A

Task 5: Evaluate the Utility and Impact of Consumer Information Efforts

(none selected as priorities)

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